Day: April 28, 2026

Coinswitch Puts Salary Hikes Under The Microscope With Clever Appraisal Activation

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The brand used magnifying glass kits as a playful metaphor to spot salary increments capitalising on the season CoinSwitch, India’s largest crypto investing and trading platform tapped into one of corporate India’s most relatable rituals, appraisal season with a witty, on-ground activation in Bengaluru that turned a familiar workplace ritual into a cultural talking point. In a clever street-level intervention outside prominent tech parks, promoters handed out sleek “Appraisal Increment Kits” to office goers. Each kit featured a magnifying glass, a witty symbol of what employees jokingly do every year:…

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